CamelBak
In a 100-mile road race during the grueling summer 1988 heat of Wichita Falls, Texas, a bicycle enthusiast Michael Eidson decided to fill an IV bag with water and slip it into a white tube sock with the thin hose over his shoulder. That is how hands-free hydration and CamelBak was born. Nowadays the core values of CamelBak remain the same and drive everything they do – from inventing the hydration category to becoming the world's leading maker of hydration solutions.